From Brief to Contract: Abductive Initiation for Dynamic Projects
In this research project, I explored the intersection between innovation, project management, and design thinking. My study focused on understanding how dynamic projects, often characterized by uncertain outcomes, can be initiated effectively, particularly in the early stages when problem framing and alignment between stakeholders are crucial. I sought to bridge the gap between problem owners and solution providers by investigating how reframing and abductive reasoning could be leveraged to improve project outcomes.
Many organizations thrive on exploiting existing market positions but struggle to innovate when facing the unknown. In particular, I examined the tension that arises when clients, accustomed to linear, predictable processes, must engage with designers who follow more fluid and dynamic methodologies. The core challenge of this study was understanding how to manage the reframing of problems and overcome the fear of novelty that many stakeholders experience during the initiation phase of a project.
Through a qualitative study involving 12 designers (a mix of professionals with over 20 years of experience and students), I examined how designers apply coping mechanisms to address frame creation barriers during project initiation. I introduced an envisioning exercise that helped participants engage in abductive reasoning, prompting them to explore alternative futures and approach problems from different angles. This exercise was used to evaluate its impact on overcoming barriers such as solutionism, risk aversion, and myopia during the formulation of project scopes.
The study demonstrated that experienced designers were more adept at applying abductive reasoning, while students relied more heavily on deductive and inductive reasoning methods. It highlighted the importance of framing and reframing in dynamic project environments and emphasized that reframing is often a key to success in innovation-driven projects. The envisioning exercise helped increase awareness of frame creation barriers, though it had a more limited impact than initially expected.
This project significantly broadened my understanding of how to initiate dynamic projects where the outcomes are uncertain. I developed valuable insights into managing complexity in innovation and reframing challenges during early project phases. This research has enhanced my ability to align stakeholders and drive innovation by identifying and mitigating the barriers that often hinder transformative design work.
Theoretical frameworks:
Key Skills Developed:
- Abductive reasoning in design
- Reframing and problem-solving techniques
- Managing stakeholder alignment in dynamic projects
- Qualitative research and thematic analysis
This research not only deepened my understanding of dynamic project initiation but also solidified my desire to become an ambassador of innovation. I learned how essential reframing is in aligning different perspectives and overcoming barriers to innovation. Moving forward, I aim to continue exploring how design methodologies can bridge gaps between traditional business practices and forward-thinking innovation strategies.