My final master project, built on a semester-long preparatory phase, focused on creating a Synergy Creation Process to merge Accenture and VanBerlo’s operations. Through iterative design and testing, I developed expertise in balancing innovation and efficiency, while enhancing leadership and collaboration skills in complex organizational settings.
The "Design for Behavioral Change" course covered key behavior change theories like Self-Determination Theory, Theory of Planned Behavior, and the Transtheoretical Model. In our group project, we designed an intervention to reduce stigma around repaired clothing, combining a supermarket campaign and DIY toolkit, promoting sustainable fashion through behavior change strategies.
A holistic approach to design leadership emphasizes collaboration, creativity, and adaptability. It uses metaphors like soccer teamwork, a conductor’s orchestration, and quantum entanglement to reflect how design leadership harmonizes team dynamics and influences outcomes, balancing structure and creativity, even within corporate environments.
I researched how GPT-4 can generate motivational text messages to support dietary behavior change, addressing obesity prevention. By comparing AI-generated messages with handcrafted ones, I evaluated their effectiveness through a collaboration with dieticians. This project deepened my expertise in AI integration, behavior change, and ethical design in healthcare.
In the Games & Play III course, I co-developed LaserHoops, an interactive play object transforming spaces into dynamic playgrounds. The project integrated game design theories and user testing to create a playful, sensor-driven experience, fostering movement, teamwork, and social interaction. It reinforced my belief in play for behavior change.
From Brief to Contract: Abductive Initiation for Dynamic Projects In this research project, I explored the intersection between innovation, project management, and design thinking. My study focused on understanding how dynamic projects, often characterized by uncertain outcomes, can be initiated effectively, particularly in the early stages when problem framing and alignment between stakeholders are crucial. I sought to bridge the…
I completed a research paper on open innovation as part of the Strategy & Technology Management course. Focusing on Brainport Eindhoven and Mainport Rotterdam, we analyzed university-industry collaborations through patent data, exploring how these partnerships drive regional innovation and economic growth, enhancing my strategic and technological management skills.
As part of the Constructive Design Research course, I co-authored a paper exploring how participatory storytelling can enhance collaboration in multidisciplinary teams. By facilitating shared vision-making, the research demonstrated how storytelling fosters mutual understanding and alignment, offering a valuable tool for solving complex, real-world problems in collaborative environments.
Design Innovation Strategies In the Design Innovation Strategies course, I collaborated with an amazing team to create SecretAIry—an AI-powered plug-in for learning management systems like Canvas. This tool aims to reduce student stress by automating the organization of meeting notes, tasks, and schedules. With 70% of students willing to test the product, SecretAIry shows strong potential for improving educational efficiency.…
"Cartography of Transforming Practices" presents a toolkit for navigating complex design challenges. Through workshops and iterative testing, the toolkit guides users in mapping complexity using experiential and reflective methods. It fosters personal and external transformation by helping participants embrace uncertainty and develop deeper insights.
During my master's in Industrial Design at TU/e, I deepened my expertise in behavioural research methods. I explored sorting techniques in an individual project, enhancing my data analysis skills. In a group study, we examined first-person perspective challenges in design, offering insights to improve design education and foster empathetic innovation.
Our perception of reality is shaped by our limited senses, evolved for survival, which filter out much of the true complexity of the world. While science helps us uncover universal truths, our subjective experiences and biases influence how we interpret reality, making each individual's understanding uniquely different.
The Creating Corporate Entrepreneurship course explored blending innovation with business strategies. Our team developed Reva, a platform supporting cardiac recovery through community, tailored health insights, and social motivation. Key learnings included the importance of collaboration, business model innovation, privacy, and building profitable yet user-focused digital health solutions.
The User-Centered Design course taught me to prioritize user needs throughout the design process. I gained skills in user research, data analysis, and concept development, applying these in assignments like redesigning interfaces and creating personas. Our final project, Match & Dine, focused on inclusive, social interaction through a dining app.
The "Trends and Forecasting" course explored trendwatching, strategic design, and Design DNA, combining theoretical knowledge with hands-on experience at international fairs. Key topics included identifying mega and consumer trends, storytelling, and networking. It equipped me with tools to anticipate market shifts and apply strategic insights in design projects.
I collaborated with the Inclusive Design and Thoughtful Technology squad at TU Eindhoven, Wageningen University, and UMC Utrecht to develop ChefPrep, an app supporting teenagers in building heart-healthy eating habits. Using a user-centered design approach, the app encourages teens to discover and plan meals through fun, persuasive design. ChefPrep promotes long-term healthy habits, fostering autonomy in adolescent nutrition.
Flipped is a game designed to strengthen friendships by comparing interests, values, and encouraging group reflection. As players progress through levels, the questions become more intimate, fostering deeper connections. By the end, players build a "house of cards" symbolizing the bonds formed through shared experiences and differences, creating a fun and meaningful experience.
Pre-master assignment consisting of two parts, firstly coding in Proccesing to create codebased art and secondly, connectinga java based computer interface to Arduino with various sensors and actuators.(resulting in the sketchmaster design)
VanBerlo - part of Accenture After graduation from my bachelor I moved from Zwolle to Eindhoven and joined the team of VanBerlo. After I my third year the company was aqcuiered by Accenture providing a range of new opportunities. Fulfilling the roll as design engineer, I was very happy that I was able to contribute to more than 50 projects…
Graduation at Dopple For my graduation project at Windesheim University of Applied Sciences, I conducted a research study focused on the consumer acceptance of fully wireless portable audio solutions., completed in January 2018. he project was conducted at Dopple B.V. and explored the introduction of "left/right-split" wireless earphones, which were popularized by Apple in 2016. These earphones consist of two…
Fundraising Sales Manager - Fundraising at Stichting van het Kind (2016 - 2017) I joined Stichting van het Kind in March 2016 as an Attendant Captain for two months before being promoted to Sales Manager. In this role, I was responsible for coordinating and training employees in the art of fundraising. The role was similar to my previous position at…
Instore Kids Corner During my seven-month role as a Junior Designer at IKC (Instore Kids Corners), I had the opportunity to work on a variety of projects that allowed me to stretch my design skills across different mediums. It was an exciting experience that involved juggling multiple responsibilities, often blending creativity with technical problem-solving. I worked closely with the digital…
Sustainable Energy Systems In the course of the Minor in Sustainable Technology, I collaborated as part of a multidisciplinary team to enhance the energy efficiency of the Raaphorst family house on Texel. Our primary goal was to help the family transition towards self-sufficiency in energy generation and storage while staying within their budget constraints. The project allowed us to apply…
Building the Nuna 9 During my minor in Sustainable Technology, I had the privilege of contributing to the development of the Nuna 9 solar car as part of the Nuon Solar Team. This project, an iconic challenge in sustainable engineering, culminated in the participation of Nuna 9 in the 2017 Bridgestone World Solar Challenge—a 3,000 km solar-powered race across Australia.…
As part of my involvement in the Durable Technology minor, I designed and developed a material-efficient rocking chair named "Rocking Green." I focused on creating a chair that embodies both environmental responsibility and ergonomic comfort.
Acrylic One Workshop I organized a materials workshop for about thirty students with Niels Keizer as part of an extracurricular activity. I had been working with the material for some time due to its versatility—it can be poured and molded, is easy to handcraft, and provides an excellent surface finish.
Plantronics 24h Audio As part of the Minor Allround Design program, I collaborated with a team to develop an innovative wearable audio device for Plantronics, a leader in audio technology. The project, which spanned several months, culminated in the creation of Cymba, a fully personalized, all-day wearable audio device. Project Overview Our challenge was to design a future-forward wearable audio…
Alarm Clock Coffee Maker For the Interactive Products course, I embarked on my first experience with Arduino through a project that involved designing a unique coffeemaker alarm clock. The concept was inspired by a mood board that I created, focusing on the theme of morning rituals. The result was a functional device that not only woke me up but also…
Tree of Life - Serious Gaming In the Serious Gaming course, I had the opportunity to work with an international team of students to develop a board game centered around the theory of evolution. This project challenged us to combine educational objectives with engaging game mechanics, creating a learning experience through play. The course focused on the idea of using…
Concept Float - Perfume & Memories During a course on Color and Semantics, I was tasked with designing a bottle inspired by a perfume's scent. The smell immediately transported me back to memories from my youth and childhood, sparking the concept of Float, a perfume bottle that serves as a memory capsule. I wanted to capture the feeling of memories…
Internship VanDen During my internship at Studio VanDen, I had the opportunity to work closely with a young design entrepreneur, Jesse van den Broek, while contributing to multiple projects and gaining deep insights into the design industry. My role primarily involved translating initial design concepts into detailed 3D CAD models, creating high-quality renders, and preparing products for prototyping and production.…
This course focused on designing products for injection and rotational molding, involving CAD modeling with attention to tolerance, shrinkage, and mold release. Students performed strength and flexibility analyses to meet load requirements and simulated the functionality of a click mechanism to ensure proper performance straight from the mold.
Lunch Container - Aluminium Extrusion Lunchbox design that can be created from on single extrusion shape. The box also requieres a injection molded inlay and injection molded caps (which are identical on both sides).
Secretary of the 62nd Board - ASV ZHTC (2013 - 2014) From October 2013 to October 2014, I served as Secretary of the 62nd board of ZHTC (Zwolsch Hoger Technisch Corps), the oldest student association in Zwolle, founded in 1952. The association supports and brings together technical students in Zwolle. During our board year, we focused on fostering brotherhood and…
Windsurfing and Sailing Instructor at Pean (2011 - 2014) From March 2011 to September 2014, I worked as a windsurfing and sailing instructor at Zeilschool de Pean, a summer camp where children aged 7 to 18 could earn their official CWO (sailing certification) while enjoying a week of activities and entertainment. During my 3+ years there, I gained valuable experience…
Injection Moldable Modular Coathanger Introductory Course to Injection Molding, free design exercise, resulted in a modular coathanger system. Strength analysis wasn't covered yet...
Project Paperfoam The Paperfoam project was one of the larger projects during my studies at IPO Zwolle, combining two substantial courses into a cohesive design challenge. The first course focused on building a new business case for Paperfoam, a company specializing in environmentally friendly packaging solutions. The second course involved developing a product concept based on the business case, with…
Assignment for recreating a tricycle in SolidWorks, first experience with creating assemblies.
I designed the UVO, a compact fitness device for elderly users, aimed at improving mobility and social interaction. It is versatile, usable both indoors and outdoors, and targets upper body muscles. The UVO emphasizes simplicity, safety, and affordability, while addressing real-world challenges like physical decline and isolation.
Arrow Plane As part of a three-student team, I worked on designing a toy aimed at encouraging physical activity among children. Cycling, being one of the most important exercises for Dutch kids, was our focus. Young children often have an orange flag attached to their bikes for visibility, but as they grow older, these flags lose their appeal. Our goal…
Product Design sketching assignments, including technical communication, markering and sketch construction.
I designed and developed a sustainable cardboard rocking chair to address prolonged sitting and back pain. Through research and concept iterations, I created the "Easy-Sit," an ergonomic, easy-to-assemble chair promoting active sitting. The project enhanced my skills in design, material exploration, and structured project management.
First CAD Experience, working in SollidThinking, introductory program to SolidWorks.
Japanese inspired foldable barbeque This project, conducted as part of an industrial design course, focused on designing and developing a unique barbecue inspired by Japanese culture. The project, undertaken by me and a team of students, had the following key objectives: Design Concept: The team was tasked with creating a barbecue that would not only embody the aesthetic and cultural…
Secondary school PWS project, design and development of a bicycle based charging station for your phone. Development involved ideation, casing design casing, electronics and marketing. Concept was presented on INESPO, an International Student Fair in which we were granted fourth place.
