My final master project, built on a semester-long preparatory phase, focused on creating a Synergy Creation Process to merge Accenture and VanBerlo’s operations. Through iterative design and testing, I developed expertise in balancing innovation and efficiency, while enhancing leadership and collaboration skills in complex organizational settings.
The "Design for Behavioral Change" course covered key behavior change theories like Self-Determination Theory, Theory of Planned Behavior, and the Transtheoretical Model. In our group project, we designed an intervention to reduce stigma around repaired clothing, combining a supermarket campaign and DIY toolkit, promoting sustainable fashion through behavior change strategies.
From Brief to Contract: Abductive Initiation for Dynamic Projects In this research project, I explored the intersection between innovation, project management, and design thinking. My study focused on understanding how dynamic projects, often characterized by uncertain outcomes, can be initiated effectively, particularly in the early stages when problem framing and alignment between stakeholders are crucial. I sought to bridge the…
As part of the Constructive Design Research course, I co-authored a paper exploring how participatory storytelling can enhance collaboration in multidisciplinary teams. By facilitating shared vision-making, the research demonstrated how storytelling fosters mutual understanding and alignment, offering a valuable tool for solving complex, real-world problems in collaborative environments.
Our perception of reality is shaped by our limited senses, evolved for survival, which filter out much of the true complexity of the world. While science helps us uncover universal truths, our subjective experiences and biases influence how we interpret reality, making each individual's understanding uniquely different.
The User-Centered Design course taught me to prioritize user needs throughout the design process. I gained skills in user research, data analysis, and concept development, applying these in assignments like redesigning interfaces and creating personas. Our final project, Match & Dine, focused on inclusive, social interaction through a dining app.
The "Trends and Forecasting" course explored trendwatching, strategic design, and Design DNA, combining theoretical knowledge with hands-on experience at international fairs. Key topics included identifying mega and consumer trends, storytelling, and networking. It equipped me with tools to anticipate market shifts and apply strategic insights in design projects.
I collaborated with the Inclusive Design and Thoughtful Technology squad at TU Eindhoven, Wageningen University, and UMC Utrecht to develop ChefPrep, an app supporting teenagers in building heart-healthy eating habits. Using a user-centered design approach, the app encourages teens to discover and plan meals through fun, persuasive design. ChefPrep promotes long-term healthy habits, fostering autonomy in adolescent nutrition.
Flipped is a game designed to strengthen friendships by comparing interests, values, and encouraging group reflection. As players progress through levels, the questions become more intimate, fostering deeper connections. By the end, players build a "house of cards" symbolizing the bonds formed through shared experiences and differences, creating a fun and meaningful experience.
VanBerlo - part of Accenture After graduation from my bachelor I moved from Zwolle to Eindhoven and joined the team of VanBerlo. After I my third year the company was aqcuiered by Accenture providing a range of new opportunities. Fulfilling the roll as design engineer, I was very happy that I was able to contribute to more than 50 projects…
Graduation at Dopple For my graduation project at Windesheim University of Applied Sciences, I conducted a research study focused on the consumer acceptance of fully wireless portable audio solutions., completed in January 2018. he project was conducted at Dopple B.V. and explored the introduction of "left/right-split" wireless earphones, which were popularized by Apple in 2016. These earphones consist of two…
Fundraising Sales Manager - Fundraising at Stichting van het Kind (2016 - 2017) I joined Stichting van het Kind in March 2016 as an Attendant Captain for two months before being promoted to Sales Manager. In this role, I was responsible for coordinating and training employees in the art of fundraising. The role was similar to my previous position at…
Plantronics 24h Audio As part of the Minor Allround Design program, I collaborated with a team to develop an innovative wearable audio device for Plantronics, a leader in audio technology. The project, which spanned several months, culminated in the creation of Cymba, a fully personalized, all-day wearable audio device. Project Overview Our challenge was to design a future-forward wearable audio…
Concept Float - Perfume & Memories During a course on Color and Semantics, I was tasked with designing a bottle inspired by a perfume's scent. The smell immediately transported me back to memories from my youth and childhood, sparking the concept of Float, a perfume bottle that serves as a memory capsule. I wanted to capture the feeling of memories…
Secretary of the 62nd Board - ASV ZHTC (2013 - 2014) From October 2013 to October 2014, I served as Secretary of the 62nd board of ZHTC (Zwolsch Hoger Technisch Corps), the oldest student association in Zwolle, founded in 1952. The association supports and brings together technical students in Zwolle. During our board year, we focused on fostering brotherhood and…
Project Paperfoam The Paperfoam project was one of the larger projects during my studies at IPO Zwolle, combining two substantial courses into a cohesive design challenge. The first course focused on building a new business case for Paperfoam, a company specializing in environmentally friendly packaging solutions. The second course involved developing a product concept based on the business case, with…
I designed the UVO, a compact fitness device for elderly users, aimed at improving mobility and social interaction. It is versatile, usable both indoors and outdoors, and targets upper body muscles. The UVO emphasizes simplicity, safety, and affordability, while addressing real-world challenges like physical decline and isolation.
Secondary school PWS project, design and development of a bicycle based charging station for your phone. Development involved ideation, casing design casing, electronics and marketing. Concept was presented on INESPO, an International Student Fair in which we were granted fourth place.
