My final master project, built on a semester-long preparatory phase, focused on creating a Synergy Creation Process to merge Accenture and VanBerlo’s operations. Through iterative design and testing, I developed expertise in balancing innovation and efficiency, while enhancing leadership and collaboration skills in complex organizational settings.
A holistic approach to design leadership emphasizes collaboration, creativity, and adaptability. It uses metaphors like soccer teamwork, a conductor’s orchestration, and quantum entanglement to reflect how design leadership harmonizes team dynamics and influences outcomes, balancing structure and creativity, even within corporate environments.
I researched how GPT-4 can generate motivational text messages to support dietary behavior change, addressing obesity prevention. By comparing AI-generated messages with handcrafted ones, I evaluated their effectiveness through a collaboration with dieticians. This project deepened my expertise in AI integration, behavior change, and ethical design in healthcare.
From Brief to Contract: Abductive Initiation for Dynamic Projects In this research project, I explored the intersection between innovation, project management, and design thinking. My study focused on understanding how dynamic projects, often characterized by uncertain outcomes, can be initiated effectively, particularly in the early stages when problem framing and alignment between stakeholders are crucial. I sought to bridge the…
I completed a research paper on open innovation as part of the Strategy & Technology Management course. Focusing on Brainport Eindhoven and Mainport Rotterdam, we analyzed university-industry collaborations through patent data, exploring how these partnerships drive regional innovation and economic growth, enhancing my strategic and technological management skills.
Design Innovation Strategies In the Design Innovation Strategies course, I collaborated with an amazing team to create SecretAIry—an AI-powered plug-in for learning management systems like Canvas. This tool aims to reduce student stress by automating the organization of meeting notes, tasks, and schedules. With 70% of students willing to test the product, SecretAIry shows strong potential for improving educational efficiency.…
The Creating Corporate Entrepreneurship course explored blending innovation with business strategies. Our team developed Reva, a platform supporting cardiac recovery through community, tailored health insights, and social motivation. Key learnings included the importance of collaboration, business model innovation, privacy, and building profitable yet user-focused digital health solutions.
VanBerlo - part of Accenture After graduation from my bachelor I moved from Zwolle to Eindhoven and joined the team of VanBerlo. After I my third year the company was aqcuiered by Accenture providing a range of new opportunities. Fulfilling the roll as design engineer, I was very happy that I was able to contribute to more than 50 projects…
Fundraising Sales Manager - Fundraising at Stichting van het Kind (2016 - 2017) I joined Stichting van het Kind in March 2016 as an Attendant Captain for two months before being promoted to Sales Manager. In this role, I was responsible for coordinating and training employees in the art of fundraising. The role was similar to my previous position at…
Plantronics 24h Audio As part of the Minor Allround Design program, I collaborated with a team to develop an innovative wearable audio device for Plantronics, a leader in audio technology. The project, which spanned several months, culminated in the creation of Cymba, a fully personalized, all-day wearable audio device. Project Overview Our challenge was to design a future-forward wearable audio…
Internship VanDen During my internship at Studio VanDen, I had the opportunity to work closely with a young design entrepreneur, Jesse van den Broek, while contributing to multiple projects and gaining deep insights into the design industry. My role primarily involved translating initial design concepts into detailed 3D CAD models, creating high-quality renders, and preparing products for prototyping and production.…
Secretary of the 62nd Board - ASV ZHTC (2013 - 2014) From October 2013 to October 2014, I served as Secretary of the 62nd board of ZHTC (Zwolsch Hoger Technisch Corps), the oldest student association in Zwolle, founded in 1952. The association supports and brings together technical students in Zwolle. During our board year, we focused on fostering brotherhood and…
Project Paperfoam The Paperfoam project was one of the larger projects during my studies at IPO Zwolle, combining two substantial courses into a cohesive design challenge. The first course focused on building a new business case for Paperfoam, a company specializing in environmentally friendly packaging solutions. The second course involved developing a product concept based on the business case, with…
I designed the UVO, a compact fitness device for elderly users, aimed at improving mobility and social interaction. It is versatile, usable both indoors and outdoors, and targets upper body muscles. The UVO emphasizes simplicity, safety, and affordability, while addressing real-world challenges like physical decline and isolation.
Secondary school PWS project, design and development of a bicycle based charging station for your phone. Development involved ideation, casing design casing, electronics and marketing. Concept was presented on INESPO, an International Student Fair in which we were granted fourth place.
