This was my final and largest project executed during my studies at the IPO in Zwolle. Dopple is an organization th at operates without much visibility to the outside world. It’s founders however are build out of the team that invented Bluetooth for Sony Eric son and later helped to build the product portfolio of the brand Plantronics. The team was led coordinated by Joh an Schreuder (graduation mentor) and Tjapko Uildriks, Jaap Haartsen (inventor of Bluetooth) acted as advisor during this project.
The organization focusses on the development of electronics for wearable audio. My assignment was to research and develop a he adset concept that had the highest chance of consumer acceptance Here the focus was more pointed towards functionality instead of aesthetics. This because the results would be used to aid Dopple in defining their development direction.
The process was overseen by Anne van der Graaf who acted as assessor and guide. To scoop the assignment a broad spectrum analysis was performed by desktop research and surveys. These gave rise to persona’s based of the main target groups on the circadian rhythm, lifestyles and their needs profile. Then the lists of trends, functions, irritations and proven physical/software features where used as base for idea generation in a framework of a morphological chart.
Then the ideas where prefiltered and combined into 12 complete concept ideas. These where reviewed by the internal specialists at Dopple. The results based on their comments where further examined during a focus group that included several external specialists and representatives from the target groups.
Based on the r esults of the focus group the concepts where completely broken down into a consumer acceptance matrix. These then set the foundation of the fin al design which served the goal to probe potential consumer, to test and validate intended consumer acceptance. The insights where then presented to Dopple as final recommendations.
Concepts
Vorige VolgendeInfo on tests and selection before syntheses